{"id":100341,"date":"2022-10-02T17:06:08","date_gmt":"2022-10-02T21:06:08","guid":{"rendered":"https:\/\/papayaso.co\/economia\/mas-de-2-500-personas-se-han-capacitado-para-impulsar-sus-negocios-con-herramienta-digital-el-pilon\/"},"modified":"2022-10-02T17:06:13","modified_gmt":"2022-10-02T21:06:13","slug":"mas-de-2-500-personas-se-han-capacitado-para-impulsar-sus-negocios-con-herramienta-digital-el-pilon","status":"publish","type":"post","link":"https:\/\/papayaso.co\/economia\/mas-de-2-500-personas-se-han-capacitado-para-impulsar-sus-negocios-con-herramienta-digital-el-pilon\/","title":{"rendered":"M\u00e1s de 2.500\u00a0personas se han capacitado para impulsar sus negocios con herramienta digital\u00a0 | El Pil\u00f3n"},"content":{"rendered":"
\n

Mediante la plataforma turismo activo, creada por la C\u00e1mara de Comercio Colombo Americana (Amcham Colombia) y Google Colombia, en el 2022 se han capacitado un total de 2.558 personas vinculadas a la industria tur\u00edstica del pa\u00eds. <\/p> \n

Estas personas se han formado\u00a0a trav\u00e9s de capacitaci\u00f3n en l\u00ednea y diferentes herramientas disponibles en la plataforma en menci\u00f3n. <\/p> \n

\u201cCon esta herramienta buscamos impactar la brecha digital de las mipymes del sector turismo con recursos para capacitaci\u00f3n e implementaci\u00f3n de herramientas de marketing digital como hoja de ruta para los emprendedores que buscan recuperar o fortalecer sus negocios en el \u00e1mbito digita<\/em>l\u201d, asegur\u00f3 la presidenta ejecutiva de Amcham Colombia, Mar\u00eda Claudia Lacouture, a prop\u00f3sito de la celebraci\u00f3n del d\u00eda mundial del turismo.\u00a0\u00a0 <\/p> \n

\u201cCon la digitalizaci\u00f3n, las personas que viajan han cambiado su forma de explorar, planear y elegir las experiencias mientras que los oferentes de servicios de turismo y relacionados deben poder adaptarse y responder a esas nuevas necesidades. en Google creemos que las herramientas digitales y la formaci\u00f3n son fundamentales para el crecimiento y desarrollo de la industria. Queremos que cada vez m\u00e1s emprendimientos puedan aprovechar la tecnolog\u00eda para su crecimiento y construir relaciones y experiencias con los turistas de una manera m\u00e1s sencilla y accesible<\/em>\u201c, expres\u00f3 Giovanni Stella, country director de Google Colombia, Centroam\u00e9rica y Caribe.\u00a0 <\/p> \n

La plataforma\u00a0turismo activo<\/a>, que fue lanzada en enero de este a\u00f1o, permite a las empresas del sector tur\u00edstico formar parte de un ecosistema digital donde pueden capacitarse en herramientas digitales, intercambiar buenas pr\u00e1cticas y generar alianzas para impulsar sus negocios.\u00a0 <\/p> \n

Asimismo, la plataforma ofrece el curso en l\u00ednea \u201cestrategias digitales y experiencias innovadoras para el turismo<\/em>\u201d que est\u00e1 compuesto por seis m\u00f3dulos sobre temas como la transformaci\u00f3n de la industria tur\u00edstica; dise\u00f1o de propuestas de valor, servicios y experiencias; ux-ui para el marketing digital aplicado al turismo, entre otros.\u00a0 <\/p> \n<\/div>\n

Fuente: El Pilon<\/a> <\/p> \n

<\/div>","protected":false},"excerpt":{"rendered":"

Mediante la plataforma turismo activo, creada por la C\u00e1mara de Comercio Colombo Americana (Amcham Colombia) y Google Colombia, en el 2022 se han capacitado un … <\/p> \n","protected":false},"author":3,"featured_media":100342,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1273],"tags":[],"yoast_head":"\nM\u00e1s de 2.500\u00a0personas se han capacitado para impulsar sus negocios con herramienta digital\u00a0 | El Pil\u00f3n - El Papayaso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/papayaso.co\/economia\/mas-de-2-500-personas-se-han-capacitado-para-impulsar-sus-negocios-con-herramienta-digital-el-pilon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s de 2.500\u00a0personas se han capacitado para impulsar sus negocios con herramienta digital\u00a0 | El Pil\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Mediante la plataforma turismo activo, creada por la C\u00e1mara de Comercio Colombo Americana (Amcham Colombia) y Google Colombia, en el 2022 se han capacitado un …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/papayaso.co\/economia\/mas-de-2-500-personas-se-han-capacitado-para-impulsar-sus-negocios-con-herramienta-digital-el-pilon\/\" \/>\n<meta property=\"og:site_name\" content=\"El Papayaso\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/papayaso.colombia\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-02T21:06:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-02T21:06:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-09-27-at-8.11.05-PM.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"921\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@Papayaso4\" \/>\n<meta name=\"twitter:site\" content=\"@Papayaso4\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/papayaso.co\/#organization\",\"name\":\"El Papayaso\",\"url\":\"https:\/\/papayaso.co\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/papayaso.colombia\",\"https:\/\/www.instagram.com\/el.papayaso\/\",\"https:\/\/twitter.com\/Papayaso4\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/papayaso.co\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png\",\"contentUrl\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png\",\"width\":300,\"height\":94,\"caption\":\"El Papayaso\"},\"image\":{\"@id\":\"https:\/\/papayaso.co\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/papayaso.co\/#website\",\"url\":\"https:\/\/papayaso.co\/\",\"name\":\"El Papayaso\",\"description\":\"Te mantenemos conectado con la tierrita!\",\"publisher\":{\"@id\":\"https:\/\/papayaso.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/papayaso.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/papayaso.co\/economia\/mas-de-2-500-personas-se-han-capacitado-para-impulsar-sus-negocios-con-herramienta-digital-el-pilon\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-09-27-at-8.11.05-PM.jpeg\",\"contentUrl\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-09-27-at-8.11.05-PM.jpeg\",\"width\":921,\"height\":638},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/papayaso.co\/economia\/mas-de-2-500-personas-se-han-capacitado-para-impulsar-sus-negocios-con-herramienta-digital-el-pilon\/#webpage\",\"url\":\"https:\/\/papayaso.co\/economia\/mas-de-2-500-personas-se-han-capacitado-para-impulsar-sus-negocios-con-herramienta-digital-el-pilon\/\",\"name\":\"M\u00e1s de 2.500\u00a0personas se han capacitado para impulsar sus negocios con herramienta digital\u00a0 | El Pil\u00f3n - 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