\n
<\/p> \n
El fabricante alem\u00e1n Daimler, pionero centenario de la industria automotriz, se rebautiz\u00f3 hoy, martes, como Mercedes Benz,<\/b> en la etapa final de su reconversi\u00f3n tras la salida a bolsa de su filial de veh\u00edculos pesados para concentrarse en el sector de autos de lujo.
<\/b> <\/p> \n
Ya anunciado meses atr\u00e1s, el cambio efectivo del nombre a Mercedes Benz Group AG \u201cpone \u00e9nfasis en cu\u00e1l es nuestra direcci\u00f3n estrat\u00e9gica\u201d<\/i>, declar\u00f3 Ola K\u00f5llenius, presidente del directorio. El grupo se centrar\u00e1 en su producto estrella: los autom\u00f3viles de lujo Mercedes Benz.<\/b> <\/p> \n
(Lea: \u2018Con el freno puesto\u2019: panorama del debate de las apps de movilidad). <\/p> \n
Para el grupo con sede en Stuttgart se trata de su cuarto nombre en la historia: Daimler-Benz AG lanzado en 1926 con la fusi\u00f3n de las empresas de dos inventores, Carl Benz y Gottlieb Daimler, que se convertir\u00eda luego en Daimler-Chrysler tras otra fusi\u00f3n, la de 1998 de Daimler-Benz con el estadounidense Chrysler, para quedar en s\u00f3lo Daimler en 2007 tras su divorcio con el anterior y ahora Mercedes Benz. <\/p> \n
\u201cQueremos honrar la herencia de nuestros fundadores tomando la delantera en electromovilidad y software para autom\u00f3viles<\/i>\u201d, a\u00f1ade K\u00f5llenius. Mercedes Benz recibi\u00f3 en diciembre la certificaci\u00f3n para su sistema de conducci\u00f3n aut\u00f3noma “nivel 3”<\/b> (que permite al conductor desviar su mirada de la carretera en determinadas situaciones) con el objetivo de comercializarlo a partir de este a\u00f1o<\/b>, antes que lo haga el estadounidense Tesla. <\/p> \n
(Lea: El impacto de la crisis de contenedores podr\u00eda ir hasta 2023). <\/p> \n
Las acciones de Mercedes Benz continuar\u00e1n integrando el \u00edndice burs\u00e1til estrella alem\u00e1n DAX (40), indic\u00f3 el grupo. El fabricante de la limusina Clase S, que se presenta como “la marca de autom\u00f3viles de lujo m\u00e1s valorizada del mundo<\/b>“, tiene un valor en bolsa de casi 75.000 millones de euros (casi 84.500 millones de d\u00f3lares), 15.000 millones m\u00e1s que su competidor b\u00e1varo BMW, pero apenas una d\u00e9cima parte de Tesla. El grupo mantiene a\u00fan una participaci\u00f3n minoritaria del 35% enDaimler Truck, la rama de camiones que saliera a bolsa en Fr\u00e1ncfort el pasado diciembre. <\/p> \n
(Lea: Exportaciones colombianas crecieron 32,7 % en 2021). <\/p> \n
AFP <\/p> \n<\/div>\n
Fuente: Portafolio<\/a> <\/p> \n<\/div>","protected":false},"excerpt":{"rendered":"
El fabricante alem\u00e1n Daimler, pionero centenario de la industria automotriz, se rebautiz\u00f3 hoy, martes, como Mercedes Benz, en la etapa final de su reconversi\u00f3n tras … <\/p> \n","protected":false},"author":2,"featured_media":69703,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1273],"tags":[7380,7378,5649,7381,7379],"yoast_head":"\n
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