{"id":69717,"date":"2022-02-01T12:24:14","date_gmt":"2022-02-01T17:24:14","guid":{"rendered":"https:\/\/papayaso.co\/economia\/la-marca-de-carros-ram-triplico-ventas-en-el-pais-en-2021\/"},"modified":"2022-02-01T12:24:18","modified_gmt":"2022-02-01T17:24:18","slug":"la-marca-de-carros-ram-triplico-ventas-en-el-pais-en-2021","status":"publish","type":"post","link":"https:\/\/papayaso.co\/economia\/la-marca-de-carros-ram-triplico-ventas-en-el-pais-en-2021\/","title":{"rendered":"La marca de carros RAM triplic\u00f3 ventas en el pa\u00eds en 2021"},"content":{"rendered":"

<\/p> \n

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<\/p> \n

En el 2020 la marca coloc\u00f3 268 unidades, y el 2021 cerr\u00f3 con 792 unidades.<\/b> El m\u00e1s vendido fue el utilitario V700 que puso 618 unidades. En ‘passenger cars’ la referencia m\u00e1s vendida fue RAM 1.500 con 110 unidades. <\/p> \n

(Lea: \u2018Con el freno puesto\u2019: panorama del debate de las apps de movilidad).\u00a0 <\/p> \n

La Van RAM V700<\/b>\u00a0tiene una capacidad para transportar 650 kg, la llevaron a multiplicar por cuatro sus ventas<\/b> frente a 2020, seguida de la Pick up h\u00edbrida RAM 1.500, que durante el mismo periodo triplic\u00f3 sus ventas y se posicion\u00f3 como el referente en lujo y tecnolog\u00edas h\u00edbridas del segmento. <\/p> \n

As\u00ed mismo, los reportes obtenidos por la venta de las Pick up RAM 700 <\/b>y RAM 2.500, le permitieron a la marca ganar posiciones en la competida tabla de participaci\u00f3n de mercado de veh\u00edculos comerciales livianos, pasando del 1,5 % al 3,1 %. <\/p> \n

(Lea: On Star, el sistema antirrobo de veh\u00edculos que cre\u00f3 Chevrolet). <\/p> \n

\u201cUna estrategia basada en la ampliaci\u00f3n de la red autorizada de concesionarios, que hoy cuenta con presencia en 14 ciudades del territorio nacional, el acelerado desarrollo de nuestras plataformas digitales y los diferentes canales de atenci\u00f3n que facilitan el proceso de compra, <\/i>a lo que se suma el respaldo posventa y el servicio como uno de los pilares de marca, han permitido mejorar la experiencia entre quienes buscan veh\u00edculos robustos de trabajo, que tambi\u00e9n puedan ser usados para disfrutar c\u00f3modamente su d\u00eda a d\u00eda.\u201d, agreg\u00f3 Adriana Casadiego, directora de la marca<\/b>. <\/p> \n

(Lea: El impacto de la crisis de contenedores podr\u00eda ir hasta 2023). <\/p> \n

En esta misma direcci\u00f3n, el 2022 <\/b>continuar\u00e1 registrando buenas noticias con lanzamientos como la Pick up totalmente nueva RAM 700<\/b>, que llegar\u00e1 a Colombia en dos versiones, con cabina sencilla y doble. <\/p> \n

PORTAFOLIO <\/p> \n<\/div>\n

Fuente: Portafolio<\/a> <\/p> \n

<\/div>","protected":false},"excerpt":{"rendered":"

En el 2020 la marca coloc\u00f3 268 unidades, y el 2021 cerr\u00f3 con 792 unidades. 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