\n
<\/p> \n
La marca espa\u00f1ola<\/b> de calzado Casta\u00f1er trabaja para fortalecer su canal virtual<\/b> en el mercado colombiano. As\u00ed lo anunci\u00f3 Antonio Casta\u00f1er, CEO de la compa\u00f1\u00eda, al explicar el inter\u00e9s en crecer en el pa\u00eds. <\/p> \n
(Lea: Feria del cuero y calzado dejar\u00eda $20.000 millones). <\/p> \n
A finales del 2019, la marca abri\u00f3 en Barranquilla<\/b> una tienda, en alianza con una pareja de barranquilleros, con quienes tambi\u00e9n ha desarrollado un punto de venta en Santo Domingo, Rep\u00fablica Dominicana. Igualmente, tiene otro punto en Miami. <\/p> \n
Antonio Casta\u00f1er dice que por la emergencia sanitaria, \u201cel 2020 fue un a\u00f1o de subsistencia y de resistencia. Ya el 2021 ha sido un a\u00f1o mucho mejor y la proyecci\u00f3n es de un crecimiento muy importante\u201d<\/i>. <\/p> \n
(Lea: Mercado de ropa se reactiva en medio de la alta inflaci\u00f3n del sector). <\/p> \n
Agrega que el principal proyecto es combinar las ventas f\u00edsicas con las ventas virtuales<\/b> por lo que no descarta la apertura de nuevos locales m\u00e1s adelante en Colombia y en los Estados Unidos. <\/p> \n
Sobre el desempe\u00f1o del comercio electr\u00f3nico, se\u00f1al\u00f3 que en Europa le va bien a la marca y la tienda virtual se constituye en la primera tienda en el mundo.<\/b> <\/p> \n
\u201cEn este momento estamos abriendo un proyecto de moda online, trasladando lo que estamos haciendo en Europa para el mercado colombiano y tenemos el 20% de las ventas en l\u00ednea. Mayoritariamente son clientas de Bogot\u00e1 que conocen la marca<\/i>\u201d, dice el empresario. <\/p> \n
(Lea: Prendas de vestir dispararon la inflaci\u00f3n en enero, \u00bfa qu\u00e9 se debe?). <\/p> \n
A su juicio, una de las ventajas de desarrollar las ventas en l\u00ednea es que rejuvenecen la base de clientes.
<\/b>
Explica que, por ejemplo, en Europa el nivel de devoluciones es bajo porque el cliente ya conoce la marca y no est\u00e1 haciendo una gran aventura y compra lo que no conoce. Actualmente, la presencia internacional de Casta\u00f1er alcanza 61 pa\u00edses en el mundo. <\/p> \n
Y las exportaciones de los productos que manufactura en Espa\u00f1a alcanzan a ser el 90% de sus facturaci\u00f3n.<\/b> Actualmente, tiene 25 locales y 751 puntos de venta en grandes almacenes. <\/p> \n
PORTAFOLIO\u200b <\/p> \n<\/div>\n
Fuente: Portafolio<\/a> <\/p> \n<\/div>","protected":false},"excerpt":{"rendered":"
La marca espa\u00f1ola de calzado Casta\u00f1er trabaja para fortalecer su canal virtual en el mercado colombiano. As\u00ed lo anunci\u00f3 Antonio Casta\u00f1er, CEO de la compa\u00f1\u00eda, … <\/p> \n","protected":false},"author":2,"featured_media":73994,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1273],"tags":[2734,7640,1829,3250,1407],"yoast_head":"\n
Tienda \u2018online\u2019, la apuesta de Casta\u00f1er - El Papayaso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tienda \u2018online\u2019, la apuesta de Casta\u00f1er\" \/>\n<meta property=\"og:description\" content=\"La marca espa\u00f1ola de calzado Casta\u00f1er trabaja para fortalecer su canal virtual en el mercado colombiano. As\u00ed lo anunci\u00f3 Antonio Casta\u00f1er, CEO de la compa\u00f1\u00eda, …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/\" \/>\n<meta property=\"og:site_name\" content=\"El Papayaso\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/papayaso.colombia\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T03:59:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T03:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/6204880b9df6c.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@Papayaso4\" \/>\n<meta name=\"twitter:site\" content=\"@Papayaso4\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/papayaso.co\/#organization\",\"name\":\"El Papayaso\",\"url\":\"https:\/\/papayaso.co\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/papayaso.colombia\",\"https:\/\/www.instagram.com\/el.papayaso\/\",\"https:\/\/twitter.com\/Papayaso4\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/papayaso.co\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png\",\"contentUrl\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png\",\"width\":300,\"height\":94,\"caption\":\"El Papayaso\"},\"image\":{\"@id\":\"https:\/\/papayaso.co\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/papayaso.co\/#website\",\"url\":\"https:\/\/papayaso.co\/\",\"name\":\"El Papayaso\",\"description\":\"Te mantenemos conectado con la tierrita!\",\"publisher\":{\"@id\":\"https:\/\/papayaso.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/papayaso.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/6204880b9df6c.jpeg\",\"contentUrl\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/6204880b9df6c.jpeg\",\"width\":600,\"height\":450},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#webpage\",\"url\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/\",\"name\":\"Tienda \\u2018online\\u2019, la apuesta de Casta\\u00f1er - El Papayaso\",\"isPartOf\":{\"@id\":\"https:\/\/papayaso.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#primaryimage\"},\"datePublished\":\"2022-02-10T03:59:10+00:00\",\"dateModified\":\"2022-02-10T03:59:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/papayaso.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tienda \\u2018online\\u2019, la apuesta de Casta\\u00f1er\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#webpage\"},\"author\":{\"@id\":\"https:\/\/papayaso.co\/#\/schema\/person\/22dc3f9e40998aac4193adb189f8cc2b\"},\"headline\":\"Tienda \\u2018online\\u2019, la apuesta de Casta\\u00f1er\",\"datePublished\":\"2022-02-10T03:59:10+00:00\",\"dateModified\":\"2022-02-10T03:59:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#webpage\"},\"wordCount\":369,\"publisher\":{\"@id\":\"https:\/\/papayaso.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/6204880b9df6c.jpeg\",\"keywords\":[\"apuesta\",\"castaner\",\"de\",\"online\",\"tienda\"],\"articleSection\":[\"Econom\\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/papayaso.co\/#\/schema\/person\/22dc3f9e40998aac4193adb189f8cc2b\",\"name\":\"Papaya\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/papayaso.co\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b3a9a199283010272fb57590874317a?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b3a9a199283010272fb57590874317a?s=96&r=g\",\"caption\":\"Papaya\"},\"sameAs\":[\"https:\/\/papayaso.co\"],\"url\":\"https:\/\/papayaso.co\/author\/adelgado\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tienda \u2018online\u2019, la apuesta de Casta\u00f1er - El Papayaso","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/","og_locale":"en_US","og_type":"article","og_title":"Tienda \u2018online\u2019, la apuesta de Casta\u00f1er","og_description":"La marca espa\u00f1ola de calzado Casta\u00f1er trabaja para fortalecer su canal virtual en el mercado colombiano. As\u00ed lo anunci\u00f3 Antonio Casta\u00f1er, CEO de la compa\u00f1\u00eda, …","og_url":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/","og_site_name":"El Papayaso","article_publisher":"https:\/\/www.facebook.com\/papayaso.colombia","article_published_time":"2022-02-10T03:59:10+00:00","article_modified_time":"2022-02-10T03:59:14+00:00","og_image":[{"width":600,"height":450,"url":"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/6204880b9df6c.jpeg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@Papayaso4","twitter_site":"@Papayaso4","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/papayaso.co\/#organization","name":"El Papayaso","url":"https:\/\/papayaso.co\/","sameAs":["https:\/\/www.facebook.com\/papayaso.colombia","https:\/\/www.instagram.com\/el.papayaso\/","https:\/\/twitter.com\/Papayaso4"],"logo":{"@type":"ImageObject","@id":"https:\/\/papayaso.co\/#logo","inLanguage":"en-US","url":"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png","contentUrl":"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png","width":300,"height":94,"caption":"El Papayaso"},"image":{"@id":"https:\/\/papayaso.co\/#logo"}},{"@type":"WebSite","@id":"https:\/\/papayaso.co\/#website","url":"https:\/\/papayaso.co\/","name":"El Papayaso","description":"Te mantenemos conectado con la tierrita!","publisher":{"@id":"https:\/\/papayaso.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/papayaso.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#primaryimage","inLanguage":"en-US","url":"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/6204880b9df6c.jpeg","contentUrl":"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/6204880b9df6c.jpeg","width":600,"height":450},{"@type":"WebPage","@id":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#webpage","url":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/","name":"Tienda \u2018online\u2019, la apuesta de Casta\u00f1er - El Papayaso","isPartOf":{"@id":"https:\/\/papayaso.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#primaryimage"},"datePublished":"2022-02-10T03:59:10+00:00","dateModified":"2022-02-10T03:59:14+00:00","breadcrumb":{"@id":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/papayaso.co\/"},{"@type":"ListItem","position":2,"name":"Tienda \u2018online\u2019, la apuesta de Casta\u00f1er"}]},{"@type":"Article","@id":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#article","isPartOf":{"@id":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#webpage"},"author":{"@id":"https:\/\/papayaso.co\/#\/schema\/person\/22dc3f9e40998aac4193adb189f8cc2b"},"headline":"Tienda \u2018online\u2019, la apuesta de Casta\u00f1er","datePublished":"2022-02-10T03:59:10+00:00","dateModified":"2022-02-10T03:59:14+00:00","mainEntityOfPage":{"@id":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#webpage"},"wordCount":369,"publisher":{"@id":"https:\/\/papayaso.co\/#organization"},"image":{"@id":"https:\/\/papayaso.co\/economia\/tienda-online-la-apuesta-de-castaner\/#primaryimage"},"thumbnailUrl":"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/6204880b9df6c.jpeg","keywords":["apuesta","castaner","de","online","tienda"],"articleSection":["Econom\u00eda"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/papayaso.co\/#\/schema\/person\/22dc3f9e40998aac4193adb189f8cc2b","name":"Papaya","image":{"@type":"ImageObject","@id":"https:\/\/papayaso.co\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/7b3a9a199283010272fb57590874317a?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b3a9a199283010272fb57590874317a?s=96&r=g","caption":"Papaya"},"sameAs":["https:\/\/papayaso.co"],"url":"https:\/\/papayaso.co\/author\/adelgado\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/posts\/73993"}],"collection":[{"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/comments?post=73993"}],"version-history":[{"count":1,"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/posts\/73993\/revisions"}],"predecessor-version":[{"id":73995,"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/posts\/73993\/revisions\/73995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/media\/73994"}],"wp:attachment":[{"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/media?parent=73993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/categories?post=73993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/papayaso.co\/wp-json\/wp\/v2\/tags?post=73993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}