{"id":74017,"date":"2022-02-09T23:43:18","date_gmt":"2022-02-10T04:43:18","guid":{"rendered":"https:\/\/papayaso.co\/entretenimiento\/autogermana-lanza-campana-para-proteger-a-las-personas-en-las-vias\/"},"modified":"2022-02-09T23:43:23","modified_gmt":"2022-02-10T04:43:23","slug":"autogermana-lanza-campana-para-proteger-a-las-personas-en-las-vias","status":"publish","type":"post","link":"https:\/\/papayaso.co\/entretenimiento\/autogermana-lanza-campana-para-proteger-a-las-personas-en-las-vias\/","title":{"rendered":"Autogermana lanza campa\u00f1a para proteger a las personas en las v\u00edas"},"content":{"rendered":"

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<\/p> \n

Autogermana, <\/b>representante en Colombia de las marcas del BMW Group y de las bicicletas Cerv\u00e9lo, BMC y Focus,<\/b> inicia este a\u00f1o con una propuesta para proteger la vida de todas las personas en las v\u00edas del pa\u00eds. <\/p> \n

(Vea: MatchCars.com, gana espacio en compra y venta de autos usados). <\/p> \n

\u201cEs un llamado a la empat\u00eda y a que todos nos unamos a esta causa com\u00fan de ponernos en las ruedas del otro, porque est\u00e1 en nuestras manos el cuidado de la vida cambiando nuestra actitud hacia una m\u00e1s consciente y comprensiva frente a los dem\u00e1s<\/i>\u201d, propone Felipe Ospina, director de mercadeo del grupo Autogermana. <\/p> \n

Esta causa com\u00fan se articula por medio de una campa\u00f1a multimedia en la que se involucran todos los actores viales, con \u00e9nfasis tanto en ciclistas <\/b>como conductores<\/b> de autom\u00f3viles y motocicletas, la cual se fundamenta en el siguiente manifiesto para crear conciencia: <\/p> \n

(Vea: Ley frenar\u00eda transici\u00f3n hacia veh\u00edculos con tecnolog\u00edas limpias). <\/p> \n

– <\/b>No se trata de ser los due\u00f1os de la v\u00eda. <\/p> \n

–<\/b> Se trata de compartirla. <\/p> \n

– <\/b>No est\u00e1s solo, para pensar que puedes ignorar las se\u00f1ales de tr\u00e1nsito o\u00a0que, por \u2018d\u00e1rtelas de vivo\u2019, no habr\u00e1 consecuencias de por vida. <\/p> \n

– <\/b>Para creer que ese chat no puede esperar o que tu m\u00fasica es lo \u00fanico que necesitas escuchar. <\/p> \n

– <\/b>Para asumir que el camino es exclusivo para ti o\u00a0que los de atr\u00e1s pueden adivinar a d\u00f3nde vas a cruzar. <\/p> \n

–<\/b> Porque en las v\u00edas, la culpa siempre es de los dem\u00e1s, \u00bfno? <\/p> \n

– <\/b>Hoy, s\u00e9 consciente y ponte en las ruedas del otro. <\/p> \n

(Vea: Venta de veh\u00edculos el\u00e9ctricos creci\u00f3 un 782% en enero). <\/p> \n

Adicionalmente, el grupo Autogermana est\u00e1 adelantando alianzas de mercadeo social con diversos medios de comunicaci\u00f3n, <\/b>al tiempo de impulsar mensajes clave por medio de redes sociales propias y de los embajadores de sus marcas, como Nairo Quintana, Sebasti\u00e1n Mart\u00ednez y M\u00f3nica Jaramillo. <\/p> \n

El mensaje de la marca en redes es claro: #PonteEnLasRuedasDelOtro y \u00fanete a esta causa. <\/p> \n

(Vea: Ahora el fabricante de autos Daimler se llama Mercedes Benz Group). <\/p> \n

PORTAFOLIO <\/p> \n<\/div>\n

Fuente: Portafolio<\/a> <\/p> \n

<\/div>","protected":false},"excerpt":{"rendered":"

Autogermana, representante en Colombia de las marcas del BMW Group y de las bicicletas Cerv\u00e9lo, BMC y Focus, inicia este a\u00f1o con una propuesta para … <\/p> \n","protected":false},"author":2,"featured_media":74018,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[7641,3399,3963,2105,3463],"yoast_head":"\nAutogermana lanza campa\u00f1a para proteger a las personas en las v\u00edas - El Papayaso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/papayaso.co\/entretenimiento\/autogermana-lanza-campana-para-proteger-a-las-personas-en-las-vias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autogermana lanza campa\u00f1a para proteger a las personas en las v\u00edas\" \/>\n<meta property=\"og:description\" content=\"Autogermana, representante en Colombia de las marcas del BMW Group y de las bicicletas Cerv\u00e9lo, BMC y Focus, inicia este a\u00f1o con una propuesta para …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/papayaso.co\/entretenimiento\/autogermana-lanza-campana-para-proteger-a-las-personas-en-las-vias\/\" \/>\n<meta property=\"og:site_name\" content=\"El Papayaso\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/papayaso.colombia\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T04:43:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T04:43:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/1644468200_6157aad469f7b.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@Papayaso4\" \/>\n<meta name=\"twitter:site\" content=\"@Papayaso4\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/papayaso.co\/#organization\",\"name\":\"El Papayaso\",\"url\":\"https:\/\/papayaso.co\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/papayaso.colombia\",\"https:\/\/www.instagram.com\/el.papayaso\/\",\"https:\/\/twitter.com\/Papayaso4\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/papayaso.co\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png\",\"contentUrl\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png\",\"width\":300,\"height\":94,\"caption\":\"El Papayaso\"},\"image\":{\"@id\":\"https:\/\/papayaso.co\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/papayaso.co\/#website\",\"url\":\"https:\/\/papayaso.co\/\",\"name\":\"El Papayaso\",\"description\":\"Te mantenemos conectado con la tierrita!\",\"publisher\":{\"@id\":\"https:\/\/papayaso.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/papayaso.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/papayaso.co\/entretenimiento\/autogermana-lanza-campana-para-proteger-a-las-personas-en-las-vias\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/1644468200_6157aad469f7b.jpeg\",\"contentUrl\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/1644468200_6157aad469f7b.jpeg\",\"width\":600,\"height\":450},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/papayaso.co\/entretenimiento\/autogermana-lanza-campana-para-proteger-a-las-personas-en-las-vias\/#webpage\",\"url\":\"https:\/\/papayaso.co\/entretenimiento\/autogermana-lanza-campana-para-proteger-a-las-personas-en-las-vias\/\",\"name\":\"Autogermana lanza campa\\u00f1a para proteger a las personas en las v\\u00edas - 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