{"id":76363,"date":"2022-02-15T04:32:23","date_gmt":"2022-02-15T09:32:23","guid":{"rendered":"https:\/\/papayaso.co\/economia\/toyota-amazon-y-lays-entre-las-propagandas-iconicas-que-dejo-el-super-bowl-2022\/"},"modified":"2022-02-15T04:32:27","modified_gmt":"2022-02-15T09:32:27","slug":"toyota-amazon-y-lays-entre-las-propagandas-iconicas-que-dejo-el-super-bowl-2022","status":"publish","type":"post","link":"https:\/\/papayaso.co\/economia\/toyota-amazon-y-lays-entre-las-propagandas-iconicas-que-dejo-el-super-bowl-2022\/","title":{"rendered":"Toyota, Amazon y Lay’s, entre las propagandas ic\u00f3nicas que dej\u00f3 el Super Bowl 2022"},"content":{"rendered":"
\n

Adem\u00e1s del peso deportivo, el Super Bowl<\/u> volvi\u00f3 a ser un espacio clave para que las grandes marcas hicieran anuncios, propagandas y captaran la atenci\u00f3n del p\u00fablico. <\/p> \n

Este a\u00f1o, compa\u00f1\u00edas como Gillette, Lay\u2019s, Nissan, Expedia y BMW volvieron a la acci\u00f3n con sus contenidos publicitarios. Se estima que 30 segundos \u2018al aire\u2019 pueden costar hasta US$6,5 millones. <\/p> \n

\u201cEl gran reto que tiene el marketing es generar emociones en sus consumidores, para que la recordaci\u00f3n sea m\u00e1s efectiva y por suerte, el evento en s\u00ed mismo, est\u00e1 repleto de emociones\u201d, se\u00f1al\u00f3 Susan Rodr\u00edguez, directora de Inspiramark. <\/p> \n

Uno de los comerciales destacados fue \u2018El lector de mentes\u2019 de Amazon que protagoniz\u00f3 Scarlett Johansson y su esposo Colin Jost, en el que se planteaba qu\u00e9 suceder\u00eda si \u2018Alexa\u2019 pudiese leer la mente de sus usuarios, con situaciones de la vida real como poner una fecha en el calendario o pedir enjuague bucal al despertar. <\/p> \n

La joya en la corona de Jeff Bezos, emplea a m\u00e1s de 1,6 millones de personas, y encabezar\u00eda la lista de compa\u00f1\u00edas m\u00e1s valiosas del mundo. Para 2020 BrandZ la valor\u00f3 en US$ 684.000 millones. <\/p> \n

\u2018Golden Memories\u2019 de Lay\u2019s fue otra de las campa\u00f1as que se rob\u00f3 el show. La propaganda presenta a Paul Rudd y Seth Rogen recordando algunos momentos vividos antes de que Rudd vaya al altar mientras ambos comparten un enorme paquete de papas. <\/p> \n

\u201cContrario a otros a\u00f1os, no todos los anuncios estuvieron personalizados con temas del Super Bowl. Sin embargo, las compa\u00f1\u00edas que generaron anuncios con tema acorde o publicidad innovadora, lograron diferenciarse\u201d, a\u00f1adi\u00f3 Estefan\u00eda C\u00e1rdenas, vicepresidente de la Asociaci\u00f3n Mexicana de Relaciones P\u00fablicas. <\/p> \n

Toyota con su \u2018Winter Olympics 2022: Brothers\u2019 tambi\u00e9n llam\u00f3 la atenci\u00f3n de los espectadores. En su propaganda, la compa\u00f1\u00eda cont\u00f3 la historia de Brian y Robin McKeever, dos hermanos que trabajando en equipo lograron 10 medallas en los juegos paral\u00edmpicos de invierno luego de que uno de ellos empezara a peder la vista. <\/p> \n

Y Google uno de los grandes buscadores mundiales que ahora tambi\u00e9n conquista el mercado de smartphones, tambi\u00e9n tuvo su espacio en el juego. La compa\u00f1\u00eda present\u00f3 su campa\u00f1a \u2018Lizzo in real tone\u2019 en la que mostr\u00f3 c\u00f3mo la c\u00e1mara de su modelo Pixel 6 capta con mayor precisi\u00f3n el tono de las personas con piel oscura. <\/p> \n

\u201cEn la publicidad, hablando del Super Bowl o no, la meta primera es que te recuerden, esto se logra moviendo emociones\u201d, concluy\u00f3 C\u00e1rdenas. <\/p> \n<\/div>\n

Fuente: La Republica<\/a> <\/p> \n

<\/div>","protected":false},"excerpt":{"rendered":"

Adem\u00e1s del peso deportivo, el Super Bowl volvi\u00f3 a ser un espacio clave para que las grandes marcas hicieran anuncios, propagandas y captaran la atenci\u00f3n … <\/p> \n","protected":false},"author":3,"featured_media":76364,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1273],"tags":[1281,1278,1283,1288,1287,1275,1285,1274,1293,1295,1279,1277,1294,1292,1291,1276,1282,1296,1280,1297,1290,606,1289,1286,225,1284],"yoast_head":"\nToyota, Amazon y Lay's, entre las propagandas ic\u00f3nicas que dej\u00f3 el Super Bowl 2022 - El Papayaso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/papayaso.co\/economia\/toyota-amazon-y-lays-entre-las-propagandas-iconicas-que-dejo-el-super-bowl-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota, Amazon y Lay's, entre las propagandas ic\u00f3nicas que dej\u00f3 el Super Bowl 2022\" \/>\n<meta property=\"og:description\" content=\"Adem\u00e1s del peso deportivo, el Super Bowl volvi\u00f3 a ser un espacio clave para que las grandes marcas hicieran anuncios, propagandas y captaran la atenci\u00f3n …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/papayaso.co\/economia\/toyota-amazon-y-lays-entre-las-propagandas-iconicas-que-dejo-el-super-bowl-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"El Papayaso\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/papayaso.colombia\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-15T09:32:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T09:32:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/2022-02-14T050710Z_942942879_MT1USATODAY17681857_RTRMADP_3_NFL-SUPER-BOWL-LVI-LOS-ANGELES-RAMS-AT-CINCINNATI-BENGALS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@Papayaso4\" \/>\n<meta name=\"twitter:site\" content=\"@Papayaso4\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/papayaso.co\/#organization\",\"name\":\"El Papayaso\",\"url\":\"https:\/\/papayaso.co\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/papayaso.colombia\",\"https:\/\/www.instagram.com\/el.papayaso\/\",\"https:\/\/twitter.com\/Papayaso4\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/papayaso.co\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png\",\"contentUrl\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2019\/03\/logo-header-megaphone.png\",\"width\":300,\"height\":94,\"caption\":\"El Papayaso\"},\"image\":{\"@id\":\"https:\/\/papayaso.co\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/papayaso.co\/#website\",\"url\":\"https:\/\/papayaso.co\/\",\"name\":\"El Papayaso\",\"description\":\"Te mantenemos conectado con la tierrita!\",\"publisher\":{\"@id\":\"https:\/\/papayaso.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/papayaso.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/papayaso.co\/economia\/toyota-amazon-y-lays-entre-las-propagandas-iconicas-que-dejo-el-super-bowl-2022\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/2022-02-14T050710Z_942942879_MT1USATODAY17681857_RTRMADP_3_NFL-SUPER-BOWL-LVI-LOS-ANGELES-RAMS-AT-CINCINNATI-BENGALS.jpg\",\"contentUrl\":\"https:\/\/papayaso.co\/wp-content\/uploads\/2022\/02\/2022-02-14T050710Z_942942879_MT1USATODAY17681857_RTRMADP_3_NFL-SUPER-BOWL-LVI-LOS-ANGELES-RAMS-AT-CINCINNATI-BENGALS.jpg\",\"width\":1080,\"height\":567},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/papayaso.co\/economia\/toyota-amazon-y-lays-entre-las-propagandas-iconicas-que-dejo-el-super-bowl-2022\/#webpage\",\"url\":\"https:\/\/papayaso.co\/economia\/toyota-amazon-y-lays-entre-las-propagandas-iconicas-que-dejo-el-super-bowl-2022\/\",\"name\":\"Toyota, Amazon y Lay's, entre las propagandas ic\\u00f3nicas que dej\\u00f3 el Super Bowl 2022 - 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