\n
<\/p> \n
Hace 6 meses, cuando Jeff Bezos, Maluma; y los emprendedores, David V\u00e9lez (Nubank) y Sim\u00f3n Borrero (Rappi), invirtieron en La Haus, el emprendimiento anunci\u00f3 que usar\u00eda gran parte de los recursos para acelerar su plan de expansi\u00f3n regional. <\/p> \n
(Jeff Bezos y Maluma, entre los nuevos inversionistas de La Haus).\u00a0 <\/p> \n
Desde entonces, y tras haberse consolidado en Bogot\u00e1 y Medell\u00edn<\/b>, la empresa ampli\u00f3 sus operaciones hacia la Costa Caribe colombiana, el Valle del Cauca<\/b> y algunas de las principales ciudades del mercado mexicano. <\/p> \n
Ahora, con la intenci\u00f3n de seguir llegando a las zonas con mayor dinamismo econ\u00f3mico, La Haus incursiona en el Eje Cafetero: Manizales, Pereira y Armenia<\/b>, lo que constituye su quinto mercado a nivel nacional, y eleva el acumulado de ciudades a 9 en el pa\u00eds y 14 en Am\u00e9rica Latina. <\/p> \n
(As\u00ed fue la primera compra de vivienda con bitcoin en Colombia).\u00a0 <\/p> \n
Para esto, la proptech concentrar\u00e1 cerca del 20% de su equipo de trabajo ubicado en el occidente para consolidar esta nueva operaci\u00f3n<\/b>, lo cual se traduce en nuevos empleos locales, inversiones y, por supuesto, mayores herramientas para los desarrolladores y compradores de vivienda. <\/p> \n
“El comportamiento del mercado residencial en el Eje Cafetero es altamente atractivo para empresas como nosotros, que con tecnolog\u00eda y servicio personalizado, buscamos mejorar la experiencia de adquirir vivienda. Ahora, los caldenses, quindianos y risaraldenses podr\u00e1n comprar casa como si se tratara de un tiquete de avi\u00f3n: en tiempo real, desde la comodidad del hogar y de forma 100% segura. Es momento de transformar las din\u00e1micas que vienen desde hace 30 a\u00f1os atr\u00e1s y comprar vivienda nueva en La Haus”,<\/i> manifest\u00f3 Katalina Arboleda, gerente de la regi\u00f3n Occidente para La Haus. <\/p> \n
(En 2021, La Haus creci\u00f3 10 veces m\u00e1s con respecto al 2020).\u00a0 <\/p> \n
De acuerdo con cifras del sector, en el 2021 se comercializaron un total de 11.637 viviendas nuevas por un valor de $2,3 billones. <\/b>Esto representa un crecimiento del 5% en volumen de unidades residenciales y del 14% en valor con respecto al 2020. <\/p> \n<\/div>\n
Fuente: Portafolio<\/a> <\/p> \n<\/div>","protected":false},"excerpt":{"rendered":"
Hace 6 meses, cuando Jeff Bezos, Maluma; y los emprendedores, David V\u00e9lez (Nubank) y Sim\u00f3n Borrero (Rappi), invirtieron en La Haus, el emprendimiento anunci\u00f3 que … <\/p> \n","protected":false},"author":2,"featured_media":78624,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1273],"tags":[3875,128,1823,168,2710],"yoast_head":"\n
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