\n
<\/p> \n
La cadena de comida r\u00e1pida estadounidense McDonald’s anunci\u00f3 el martes su decisi\u00f3n de cerrar temporalmente sus 850 restaurantes en Rusia <\/b>y suspender todas sus operaciones en el pa\u00eds, siguiendo el paso de varias multinacionales que decidieron tomar distancia de Mosc\u00fa tras la invasi\u00f3n rusa de Ucrania. <\/p> \n
(Empresas del sector financiero se suman al \u00e9xodo en Rusia). <\/p> \n
El grupo seguir\u00e1 pagando a sus 62.000 empleados en el pa\u00eds<\/b>, asegur\u00f3 en un mensaje el director general de la empresa, Chris Kempczinski. McDonald’s era en cierta forma el s\u00edmbolo de las grandes empresas que hab\u00edan decidido hasta ahora proseguir con sus actividades en Rusia, casi dos semanas despu\u00e9s de la invasi\u00f3n de Ucrania. Pero cada vez estaba m\u00e1s presionado, en particular tras la etiqueta #BoycottMcDonalds en las redes sociales. <\/p> \n
“La situaci\u00f3n es extraordinariamente dif\u00edcil para una marca mundial como la nuestra y hay muchas consideraciones a tener en cuenta”, subray\u00f3 Kempczinski en su mensaje en el que recuerda al personal pero tambi\u00e9n a los proveedores y clientes. Rusia, donde McDonald’s gestiona directamente m\u00e1s del 80% de los restaurantes que llevan su nombre<\/b>, representa tambi\u00e9n un 9% del volumen de negocio del grupo y el 3% de su beneficio operacional. <\/p> \n
(Cu\u00e1les empresas de entretenimiento cortaron lazos con Rusia). <\/p> \n
“Al mismo tiempo, respetar nuestros valores significa que no podemos ignorar el sufrimiento humano in\u00fatil que tiene lugar en Ucrania”, agrega. McDonald’ s “seguir\u00e1 evaluando la situaci\u00f3n y determinar\u00e1 si son necesarias medidas adicionales”, subraya el responsable. <\/p> \n
Actualmente, es “imposible predecir” cu\u00e1ndo podr\u00e1n reabrir los restaurantes, dice el directivo. Adem\u00e1s de la situaci\u00f3n humanitaria, el grupo debe gestionar las perturbaciones en la cadena de suministro y otros problemas operativos. <\/p> \n
Otras grandes cadenas estadounidenses como Starbucks, KFC y Pizza Hut <\/b>en Rusia son por su parte gestionadas por propietarios independientes bajo franquicia o licencia. Yum! Brands, la casa matriz de KFC y Pizza Hut, anunci\u00f3 el lunes por la noche la suspensi\u00f3n de todas sus inversiones en el pa\u00eds y se comprometi\u00f3, como Starbucks, a entregar todos los beneficios de sus actividades en Rusia a operaciones humanitarias. <\/p> \n
AFP <\/p> \n<\/div>\n
Fuente: Portafolio<\/a> <\/p> \n<\/div>","protected":false},"excerpt":{"rendered":"
La cadena de comida r\u00e1pida estadounidense McDonald’s anunci\u00f3 el martes su decisi\u00f3n de cerrar temporalmente sus 850 restaurantes en Rusia y suspender todas sus operaciones … <\/p> \n","protected":false},"author":2,"featured_media":85709,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[8222,3888,4985,5271,268],"yoast_head":"\n
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