\n
<\/p> \n
Juan Valdez <\/b>sigue apunt\u00e1ndole a la expansi\u00f3n<\/b> y su foco, ahora, est\u00e1 en Espa\u00f1a<\/b>.\u00a0
La marca crecer\u00e1 en ese pa\u00eds en sociedad con La Hermosita, <\/b>un grupo espa\u00f1ol fundado en 2017, experto en pasteler\u00edas y cafeter\u00edas y que opera 11 establecimientos en Madrid, la capital. <\/p> \n
(Vea: Juan Valdez abre su primera tienda en Estambul). <\/p> \n
El objetivo es abrir m\u00e1s de 100 locales durante los pr\u00f3ximos cinco a\u00f1os <\/b>bajo el modelo de franquicias y, a corto plazo, remodelar las tres tiendas actuales de la marca que se encuentran en Madrid. <\/p> \n
Sebasti\u00e1n Mej\u00eda, vicepresidente internacional, coment\u00f3 que el espa\u00f1ol es \u201cun mercado de alto impacto del continente europeo que actualmente est\u00e1 creciendo de manera sostenida respecto al consumo de caf\u00e9<\/i>\u201d. <\/p> \n
Agreg\u00f3 que \u201cexpandirnos a lo largo de este pa\u00eds nos permitir\u00e1 seguir compartiendo la experiencia y variedad que ofrecen los caf\u00e9s de origen nacional<\/i>\u201d. <\/p> \n
(Vea: Juan Valdez llega al Movistar Arena). <\/p> \n
Citando cifras de Euromonitor, Juan Valdez explica que la industria de caf\u00e9<\/b> en Espa\u00f1a tiene un tama\u00f1o de US$1.963 millones, cuatro veces m\u00e1s grande que la de Colombia. Esto lo posiciona como el n\u00famero 12 en mayor volumen de mercado de caf\u00e9.<\/b> <\/p> \n
Adicionalmente, su consumo per c\u00e1pita es de 3 kg al a\u00f1o,<\/b> de los cuales el 82 % es de caf\u00e9 tostado en diferentes presentaciones. <\/p> \n
\u201cEn Juan Valdez siempre estamos buscando capitalizar oportunidades de expansi\u00f3n de nuestro caf\u00e9 100 % colombiano, por esta raz\u00f3n, nos aliamos con La Hermosita para lograr este prop\u00f3sito en Espa\u00f1a<\/i>\u201d, dijo Mej\u00eda. <\/p> \n
(Vea: Juan Valdez apura el paso en el exterior con 40 tiendas m\u00e1s). <\/p> \n
Actualmente, la cadena tiene 331 tiendas a nivel nacional, 150 distribuidas en 17 pa\u00edses y cuenta con presencia en 11.507 puntos de venta de consumo masivo en m\u00e1s de 35 naciones. <\/p> \n
PORTAFOLIO <\/p> \n<\/div>\n
Fuente: Portafolio<\/a> <\/p> \n<\/div>","protected":false},"excerpt":{"rendered":"
Juan Valdez sigue apunt\u00e1ndole a la expansi\u00f3n y su foco, ahora, est\u00e1 en Espa\u00f1a.\u00a0 La marca crecer\u00e1 en ese pa\u00eds en sociedad con La Hermosita, … <\/p> \n","protected":false},"author":2,"featured_media":92992,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1273],"tags":[2101,6875,1333,2465,5039],"yoast_head":"\n
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