\n
<\/p> \n
Colombia ascendi\u00f3 del puesto 52 al 48 en el \u00edndice mundial de 120 marcas pa\u00eds que publica la consultora independiente Brand Finance.<\/b> As\u00ed lo confirm\u00f3 este jueves la agencia de promoci\u00f3n nacional ProColombia. <\/p> \n
(Ingresos de las 1.000 empresas m\u00e1s grandes fueron 20% m\u00e1s vs. 2019). <\/p> \n
En el estudio titulado \u2018Global Soft Power Index\u2019, que se realiza por medio de encuestas de percepci\u00f3n a cerca de 100 mil personas en el mundo, ubica a la Marca Pa\u00eds Colombia como la cuarta m\u00e1s valiosa de la regi\u00f3n. <\/p> \n
Seg\u00fan el informe, el repunte de Colombia y su Marca Pa\u00eds fue impulsado por los buenos puntajes obtenidos en indicadores como comercio, negocios, relaciones internacionales, gente y valores.<\/b> <\/p> \n
Para Flavia Santoro, presidenta de ProColombia, \u201cla buena reputaci\u00f3n de Colombia de cara al mercado global se debe a los indicadores positivos de crecimiento econ\u00f3mico, seguridad legal y estabilidad macroecon\u00f3mica, sumados a una fuerza de trabajo altamente calificada y el acceso a mercados mundiales que hemos consolidado. <\/p> \n
Santoro agreg\u00f3 que con este reconocimiento \u201cestamos mostrando al mundo que nuestro pa\u00eds es un destino seguro, confiable, sostenible, innovador y de alta calidad\u201d. <\/p> \n
El estudio de Brand Finance destaca tambi\u00e9n la percepci\u00f3n positiva de Colombia,<\/b> seg\u00fan los participantes, en coherencia con su manifiesto de Marca Pa\u00eds: \u201cColombia, el pa\u00eds m\u00e1s acogedor del mundo\u201d. <\/p> \n
PORTAFOLIO <\/p> \n<\/div>\n
Fuente: Portafolio<\/a> <\/p> \n<\/div>","protected":false},"excerpt":{"rendered":"
Colombia ascendi\u00f3 del puesto 52 al 48 en el \u00edndice mundial de 120 marcas pa\u00eds que publica la consultora independiente Brand Finance. As\u00ed lo confirm\u00f3 … <\/p> \n","protected":false},"author":2,"featured_media":95952,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[128,2266,3969,1897,1434],"yoast_head":"\n
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