{"id":98660,"date":"2022-08-08T03:36:16","date_gmt":"2022-08-08T07:36:16","guid":{"rendered":"https:\/\/papayaso.co\/tecnologia\/7-de-cada-10-empresas-invierten-en-data-para-su-transformacion-digital-datacredito-experian\/"},"modified":"2022-08-08T03:36:27","modified_gmt":"2022-08-08T07:36:27","slug":"7-de-cada-10-empresas-invierten-en-data-para-su-transformacion-digital-datacredito-experian","status":"publish","type":"post","link":"https:\/\/papayaso.co\/tecnologia\/7-de-cada-10-empresas-invierten-en-data-para-su-transformacion-digital-datacredito-experian\/","title":{"rendered":"&#8220;7 de cada 10 empresas invierten en data para su transformaci\u00f3n digital&#8221;: DataCr\u00e9dito Experian"},"content":{"rendered":"<div>\n<h3>El dato es considerado como el activo que m\u00e1s llama la atenci\u00f3n de los empresarios<\/h3>\n<p style=\"font-size:16px\">De acuerdo con una encuesta adelantada por un estudio global de <strong><a rel=\"nofollow noopener\" href=\"https:\/\/www.datacredito.com.co\/\" target=\"_blank\">DataCr\u00e9dito Experian <\/a><\/strong>a 109 directivos de empresas de distintos sectores, la principal inversi\u00f3n que realizan las compa\u00f1\u00edas en los procesos de transformaci\u00f3n digital, acorde con los cambios que trae consigo el mercado y las din\u00e1micas de consumo, es en la gesti\u00f3n y an\u00e1lisis de datos para la toma de decisiones. <\/p> \n<blockquote class=\"wp-block-quote\" style=\"font-size:16px\">\n <p> \u201cEl 69 % de los encuestados, es decir, 7 de cada 10, aseguraron que invierten en tecnolog\u00eda para la organizaci\u00f3n de datos y la anal\u00edtica de los mismos, con el objetivo de promover la toma de decisiones financieras inteligentes y generar insights adicionales, que se convierten en oportunidades de negocio. Con una cifra del 62 % le sigue la destinaci\u00f3n de recursos para tecnolog\u00edas enfocadas en fortalecer las habilidades de las personas y, en el tercer lugar, con el 60 %, est\u00e1 la automatizaci\u00f3n de procesos\u201d <\/p> \n <p> <cite>Camilo Garay, Vicepresidente de Consultor\u00eda de DataCr\u00e9dito Experian.<\/cite> <\/p> <\/blockquote>\n<p style=\"font-size:16px\">El dato, considerado como el activo que m\u00e1s llama la atenci\u00f3n de los empresarios, tambi\u00e9n sobresale, en dicha encuesta, cuando se refieren a los beneficios esperados de la transformaci\u00f3n digital, seguido de la eficiencia operativa (81%) y de la experiencia con el cliente (79%).  <\/p> \n<p style=\"font-size:16px\">Los l\u00edderes esperan poder emplear procesos enfocados en data driven para tomar decisiones acertadas basadas en el cruce de variables, y el an\u00e1lisis e interpretaci\u00f3n de la informaci\u00f3n que se convierten en ventajas competitivas. <\/p> \n<blockquote class=\"wp-block-quote\" style=\"font-size:16px\">\n <p> \u201cCon el an\u00e1lisis de datos, no s\u00f3lo es posible identificar nuevas oportunidades de negocio, y por ende fuentes de ingreso, sino que tambi\u00e9n nos permite aproximarnos a las necesidades cambiantes del mercado. Por supuesto que, al gestionar bien los datos, al mismo tiempo logramos eficiencia operativa, innovaci\u00f3n, fidelizaci\u00f3n de los clientes, entre muchos otros beneficios\u201d <\/p> \n <p> <cite>Camilo Garay, Vicepresidente de Consultor\u00eda de DataCr\u00e9dito Experian.<\/cite> <\/p> <\/blockquote>\n<p style=\"font-size:16px\">Otro de los hallazgos que revel\u00f3 la encuesta es que el 31% implement\u00f3 estrategias de transformaci\u00f3n digital en la totalidad de la organizaci\u00f3n; o sea, uno de cada tres directivos considera que la digitalizaci\u00f3n, apalancada en el desarrollo tecnol\u00f3gico, debe ser transversal a todos los procesos, equipos y l\u00edneas de negocio. <\/p> \n<figure class=\"wp-block-image size-large\"><\/figure>\n <\/p> <\/div>\n <p> Fuente: <a href=\"https:\/\/www.cablenoticias.tv\/empresas-data-transformacion-digital\/\">Cablenoticias<\/a> <\/p> \n<div id=\"emojics-root\"><\/div>","protected":false},"excerpt":{"rendered":" <p> El dato es considerado como el activo que m\u00e1s llama la atenci\u00f3n de los empresarios De acuerdo con una encuesta adelantada por un estudio global &hellip;  <\/p> \n","protected":false},"author":2,"featured_media":98661,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.3 (Yoast SEO v18.5.1) - 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